Attending the Thessaloniki International Media Summer Academy was an incredible opportunity for me to grow and develop my career. The theme, “Unveiling Tomorrow’s Media: Challenges and Tools in Communication,” comprehensively covered the evolving media landscape. The seven-day workshop explored the opportunities and challenges faced by media industry, focusing on the role of Artificial Intelligence in newsrooms. We discussed how AI can streamline news gathering, production and distribution as well as the risk and ethical considerations associated with its use. It was emphasized that, despite it being a useful tool, it still requires human oversight.
I appreciated the academy’s hands-on approach. The assignments we worked on provided us deep understanding of the subjects and helped us bond with fellow participants. The diversity among participants and speakers enriched the experience, offering insights into the global media landscape and embodying Marshall McLuhan’s concept of global village. I am delighted to have been a part of THISAM 2024, thoroughly enjoyed my time in Thessaloniki and look forward to collaborating with the wonderful friends I made across the borders.
Yashasvika Yadav
Research Scholar
Jawaharlal Nehru University, New Delhi
